Elderly Woman In Wheelchair
2nd Mar

Your Care Means More Than You Know

My blogs are always about how to better market your community in order to build your census. While that will continue to be my subject matter, today, I would like to stray off course. This will be more of a

Image of eyeglasses, glass of water, pen, laptop, touchpad and f
3rd Feb

BEAT THE BUSHES!

When I am asked to help a community with marketing, one of the first things I like to look at is the frequency of marketing calls occurring outside of the building. There is a good amount of marketing that goes

bigstock-Santa-Claus-and-the-Reindeer-T-74028337
23rd Dec

CHRISTMAS – TIME TO CONSIDER WHAT IS IMPORTANT

I promise this is not going to be a lecture, just call it something to consider; I will  keep it short and sweet! Every year at this time, I like many others, reflect on the year that is quickly coming to

A checklist on a wood and metal clipboard with a check next to t
7th Nov

FOLLOW UP, FOLLOW UP, FOLLOW UP!

Facility tours take place all across America on a daily basis. Adult children trying to find the best place for their parents, and are looking for that one place that will be the best fit for their loved ones. When

Above view of several business people planning work at round tab
3rd Oct

DO YOUR HOMEWORK!

Before a team goes into a game, they spend time going over the tendencies, strengths and weaknesses of their opponent. Before a student takes a test, they hopefully, I say hopefully because I have two kids trying to be students,

Senior man tying up sneakers in fitness club locker room
3rd Sep

WELLNESS – THE WINDOW TO YOUR COMMUNITY

People are always looking for ways to get the biggest bang for their buck. Communities are always looking for a low cost means to market their services. If I told you there was such an animal, you would be interested,

Business Graph
30th Jul

KNOW YOUR METRICS

I have been posting information for two years now on the importance of knowing the metrics of your facility. Many providers have taken a wait and see approach but changes affecting reimbursement are beginning to happen now.  We are seeing

Young Man Doing Homework And Studying In College Library
30th Jun

DOING A MARKETING PLAN? DO YOUR HOMEWORK FIRST

Everyone does marketing plans, some are done annually and some are done quarterly. The plan is what will drive your marketing efforts that hopefully keep your beds full. The problem is the plan is no good unless you have strong

Businessman knocking at a door
30th May

OPPORTUNITY IS KNOCKING – VALUE BASED PURCHASING

With the multitude of value-based purchasing changes emerging from the Affordable Care Act it is easy to miss some. Most of you know that in October new conditions will added to the hospital re-admissions penalty program. What you may have