My blogs are always about how to better market your community in order to build your census. While that will continue to be my subject matter, today, I would like to stray off course. This will be more of a
Author: David Higdon
BEAT THE BUSHES!
When I am asked to help a community with marketing, one of the first things I like to look at is the frequency of marketing calls occurring outside of the building. There is a good amount of marketing that goes
CHRISTMAS – TIME TO CONSIDER WHAT IS IMPORTANT
I promise this is not going to be a lecture, just call it something to consider; I will keep it short and sweet! Every year at this time, I like many others, reflect on the year that is quickly coming to
FACILITY TOURS MAY MEAN MORE THAN YOU THINK
Last month, I wrote about the need to follow up on your facility tours. I need to back up a bit and discuss with you the need to have a well-planned tour to follow up on. If you have a
FOLLOW UP, FOLLOW UP, FOLLOW UP!
Facility tours take place all across America on a daily basis. Adult children trying to find the best place for their parents, and are looking for that one place that will be the best fit for their loved ones. When
DO YOUR HOMEWORK!
Before a team goes into a game, they spend time going over the tendencies, strengths and weaknesses of their opponent. Before a student takes a test, they hopefully, I say hopefully because I have two kids trying to be students,
WELLNESS – THE WINDOW TO YOUR COMMUNITY
People are always looking for ways to get the biggest bang for their buck. Communities are always looking for a low cost means to market their services. If I told you there was such an animal, you would be interested,
KNOW YOUR METRICS
I have been posting information for two years now on the importance of knowing the metrics of your facility. Many providers have taken a wait and see approach but changes affecting reimbursement are beginning to happen now. We are seeing
DOING A MARKETING PLAN? DO YOUR HOMEWORK FIRST
Everyone does marketing plans, some are done annually and some are done quarterly. The plan is what will drive your marketing efforts that hopefully keep your beds full. The problem is the plan is no good unless you have strong
OPPORTUNITY IS KNOCKING – VALUE BASED PURCHASING
With the multitude of value-based purchasing changes emerging from the Affordable Care Act it is easy to miss some. Most of you know that in October new conditions will added to the hospital re-admissions penalty program. What you may have