stock investment or bank invest fund market growth
25th Apr

IF IT IS IMPORTANT – YOU MUST INVEST

If you build a building, you must have a good foundation. If you want an engine to last, you need to change the oil. If you want a muscle to grow, you have to work it. If marketing your facility

High-speed Train
1st Apr

THE TRAIN IS COMING – GET ON BOARD

“Please don’t miss this train at the station, cause if you miss it, I feel sorry, sorry for you.” Oh how I miss the sounds of Motown! The O’Jays were talking about the “Love Train,” but I am referring to

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4th Mar

A DIFFERENT VIEW OF TECHNOLOGY AND SOCIAL MEDIA

The latest and greatest from the world of technology is that you have to have a slam bang website, and you must be engaged in social media in order to market yourself properly. Facebook, Twitter, LinkedIn and blogging, all have

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31st Jan

DO YOU NEED MARKETING OR SOMETHING TO MARKET?

Awhile back, I received a call from a customer asking for marketing assistance. We set up a meeting and all the appropriate department leaders attended. The Administrator explained the need for marketing support and asked me to explain how this

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26th Dec

INVITE A LEGISLATOR TO LUNCH

With all of the change in healthcare coming out of Washington these days, your life is in a constant state of flux. If you are like me, you sometimes wonder, “just what the heck are those people thinking?”  With some

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27th Nov

WHAT COMFORTS YOU ?

With this being the day before Thanksgiving I can’t help but get those feelings that can only be had by sharing time with my family and enjoying that wonderful food that I grew up with. We go to my brother’s

MANAGED CARE COULD BE THE BEST THING

When we started writing these blogs over a year ago they gave us some general guidelines to go by. One of those guidelines was to have around 300 words. While I think that is a pretty good rule of thumb

WHAT DO YOU HAVE IN YOUR COMMUNITY

For the last year and a half I have been blogging about things you can do to build your census. I would like to think that they have been helpful although I am quite sure some have fallen short of

CONTINUING EDUCATION – YOUR TICKET IN

As more and more of you that make your living marketing skilled nursing facilities are finding out, it is getting much harder to get into an acute care hospital and spend quality time with the people that send you referrals.

BROAD BRUSH STROKES GIVE INACCURATE IMPRESSION

By now most of you have heard about the PBS program Frontline and its look at Emeritus, the nation’s largest assisted living company. The piece focused on several deaths that have occurred at Emeritus. These deaths are tragic and without